Campaign Strategy Breakdown

Challenge->

The modern dating scene is in shambles, with most matches never even making it out of the DMS.

Bumble isn’t afraid to address the elephant in the room—Bumble is here to help lift the weight off your shoulders

Bringing you closer to your community by offering a well-rounded, safe dating experience.

Insight->

Young people don’t know what it truly means to date, they need a helping hand.

Big Idea->

Let's bring real dating back, starting with REAL dates. Dates that take you on an adventure. Dates that take you out of the digital world and into the real world with someone new.

SMP->

Do More Than Match—step out of the chat and into the world of meaningful connections and experiences.

strategy meet creative execution

  • Art Direction: Constance Duopu

  • Art Direction: Constance Duopu

  • Art Direction: Constance Duopu

I built the strategy for the Bumble campaign around the tagline, Date > DMs,

evolving into a broader message: "Do more than match."

Encouraging users to transition from digital conversations to real-life connections, beyond the app.

My team developed a series of PR boxes designed to inspire and facilitate in-person dates,

reinforcing the prize of genuine connection that happens outside the digital world.

  • Feast and Frolic

    Art Direction: Ryan Piotraschke

  • Are We Really Strangers?

    Art Direction: Ryan Piotraschke

  • I'll Build You Flowers

    Art Direction: Ryan Piotraschke